From Storyboard To Billboard


It’s official! Our Merchant 1948 campaign is live from Australia. It was such an amazing project, we wanted to share more of our behind-the-scenes process, from storyboard to billboard.

The shoot was two full days at Club Ed, a movie set in the middle of the desert and a fave location for film, photography and editorial. Call times were early (think 4:30am!), temperatures were well above 100 degrees, and our crew was all-star. The product? A print campaign, commercial and behind-the-scenes video. Stay tuned for more magic in the making!


Hair stylist Damien Carney jumping in for a quick fix


Story board created by Corinne Gherna


Billboard style


Social media coordinator Shannon Skillern captures Dana on Instagram between takes


Corinne’s concept drawing

Photographer: Giuliano Bekor
Models: Dana Stuce (HMM), Laine Rogova (HMM), Justin Wilczynski (Photogenics), Patrick Sperry (HMM)
Director of Photography: Eric Soboleski
Styling: Sonia Nava
Creative Brand Manager: Thomas Cannings
Produced by Lightbox Studios
Executive Producer: Stella Vellasco
Producer: Jenna Peffley
Camera Operators: Daryn DeLuco, Brett Mazurek
Prop Stylist: Eddie Inda
Hair: Damien Carney
Makeup Artist: Anthony Merante
Social Media: Shannon Skillern
Storyboard Artist: Corinne Gherna
Special Thanks to Yanks Air Museum and Club Ed