Diamonds! Diamonds! | Giuliano Bekor

I believe it was Marilyn Monroe who sang the popular phrase, “Diamonds are a girl’s best friend.” Ladies and gentlemen: IT’S TRUE.

Yesterday we shot an ad campaign for Lugano Diamonds, a Newport Beach-based jewelry brand specializing in the finest quality stones. The concept was simple: elegant, sophisticated, a bit of glam. We loved watching as model Dana Stuce reclined on luxe Habité furniture to a Julie London soundtrack. We double-loved our makeup, hair and styling squad for getting that gamine eye, cascading hair-curl and shoulder-baring gown juuuust right.

Best of all? Lugano sources exclusively cruelty-free diamonds and is a member of The Kimberly Process, a United Nations effort to protect ethical stone sources. So while my heart fluttered when I tried on a 10 carat flawless pear-cut ring on set, my conscience was content.

And my inner Marilyn sang:

Diamonds! Diamonds!
I don’t mean rhinestones!
But diamonds are a girl’s best friend.

Here’s a look behind the scenes…